College of Business and Digital Innovation
The College of Business and Digital Innovation prepares students for careers in fields critical to Saudi Arabia's economic diversification, including business, analytics, sport management, and the growing entertainment industry.
Programs incorporate practical and experiential learning with strong industry connections. The College will be instrumental in supporting the Kingdom's ambitions in digitalization and economic diversification, offering career pathways in business, technology, and innovative design.
At the University of New Haven's main campus in Connecticut, the Pompea College of Business has been accredited by AACSB since 2015, placing it among the top 6% of business schools worldwide. Graduates from AACSB-accredited schools are recognized by top employers and recruiters globally and generally receive more competitive salaries. Learn more about our accreditation.
Degree Programs
The College will launch its first degree programs in autumn 2026, with additional programs following from 2027 as the campus grows.
Initial Programs – Autumn 2026
Undergraduate
Bachelor of Science
Build analytic and AI skills in a natural progression, from acquiring and governing data to deploying generative AI and intelligent tools. This program prepares students for data-driven careers across every sector of the Kingdom’s economy.
Data analyst
Business intelligence analyst
Marketing analytics specialist
Financial analyst
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Bachelor of Science
Learn to launch ventures, manage organizations, and lead teams. Study strategy, entrepreneurship, finance, and operations, building the skills to work across any industry or start your own business.
Entrepreneur
Business analyst
Operations manager
Strategy consultant
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Bachelor of Science
The first program of its kind in the region. Combine gaming knowledge with real business skills: manage esports organizations, develop digital media strategies, and work at the intersection of entertainment and technology.
Esports manager
Gaming producer
Media rights manager
Event operator
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Bachelor of Science
Understand how brands grow, how consumers think, and how data drives decisions. Master digital marketing, brand strategy, and market analytics, with skills in demand across every sector in the Kingdom.
Brand manager
Digital marketer
Market analyst
Growth strategist
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Bachelor of Science
Saudi Arabia is one of the world's fastest-growing sports economies. Study event operations, sponsorship, media rights, and venue management, and graduate ready to contribute to the Kingdom's sports transformation.
Events manager
Sponsorship director
Club administrator
Sports marketer
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Graduate
Master of Science
An advanced program for professionals and graduates who want to lead data-driven strategy. Develop expertise in machine learning, predictive analytics, and AI-powered decision-making for complex business environments.
AI director
Data science lead
Analytics consultant
Chief data officer
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Master of Business Administration
Designed for professionals ready to move into senior leadership. Combine core business disciplines with a strategic leadership concentration that prepares you to lead organizations through transformation and growth.
Senior manager
Strategy director
Organizational leader
Management consultant
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Programs launching from 2027
The following programs are planned for launch from 2027 onwards. All programs are subject to the relevant approval processes.
Undergraduate
Finance and Financial Analytics
Bachelor of Science
Game Design and Interactive Media
Bachelor of Arts
Graphic and Digital Design
Bachelor of Fine Arts
Hospitality and Tourism Management
Bachelor of Science
Graduate
Cyber Risk Management
Master of Science
Finance and Financial Analytics
Master of Science
Sport Management
Master of Science
User Experience (UX) Design
Master of Professional Studies