Bachelor of Science in Esport and Digital Game Management

The first program of its kind in the region. Combine gaming knowledge with real business skills: manage esports organizations, develop digital media strategies, and work at the intersection of entertainment and technology.

Program Overview

The Esport and Digital Game Management program prepares you for careers in one of the world's fastest-growing entertainment sectors. You will learn the business fundamentals of esports organizations, gaming companies, and digital media platforms while developing specialized expertise in game production, event management, and community engagement.

This program uniquely combines an understanding of gaming culture and mechanics with rigorous business training. You will study esports business models, tournament operations, streaming and content creation, sponsorship in gaming, and player management. Through projects and case studies, you will work with real esports organizations and gaming companies.

Saudi Arabia's gaming and esports sector is a cornerstone of the Kingdom's entertainment strategy. The Savvy Games Group is investing more than thirty-eight billion dollars to make Saudi Arabia a global hub for gaming. Graduates will be positioned to lead this transformation in esports management, game production, digital content, and entertainment business strategy.

What You Will Study

Program Outcomes

When you graduate, you will:

• Gain industry-specific competencies in strategic planning, project management, market research, and entrepreneurship
• Understand the business, technology, and cultural dimensions of the esport and gaming ecosystem
• Develop skills in event management, broadcasting, sponsorship, and digital content creation
• Be prepared to contribute to one of the world's fastest-growing entertainment industries

Program courses

Core courses include:

• Esports Basics
• Esports Business
• Introduction to Business Analytics
• Critical Thinking and Problem Solving
• Introduction to Financial Accounting
• Business Finance
• Principles of Marketing
• Management and Organization
• Business Capstone
• Operations Management
• Entrepreneurship
• Management of Sports Industries
• Sport Marketing
• Sport Event Management

View the entire curriculum and program outcomes in the academic catalog.

Career Pathways

Graduates of the Esport and Digital Game Management program are prepared for careers in esports organizations, game publishers, streaming platforms, digital entertainment companies, and gaming-related startups. Saudi Arabia's major investments in gaming and esports create exceptional opportunities for professionals with business skills and gaming expertise. You will be ready to work in team management, tournament operations, game production, content strategy, and digital entertainment leadership.

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