Bachelor of Science in Marketing
Understand how brands grow, how consumers think, and how data drives decisions. Master digital marketing, brand strategy, and market analytics, with skills in demand across every sector in the Kingdom.
Program Overview
The Marketing program prepares you for strategic roles in building and managing brands, driving customer engagement, and achieving business growth. You will learn both traditional marketing fundamentals and cutting-edge digital strategies while developing the analytical skills to measure impact and optimize campaigns.
The curriculum combines marketing theory with practical application. You will work with real brands, develop marketing campaigns, analyze consumer data, and learn tools used by leading marketing professionals. The program emphasizes creativity, analytical thinking, and strategic problem solving.
Saudi Arabia's entertainment and tourism sectors are growing rapidly, driven by Vision 2030 initiatives. This creates strong demand for marketing professionals who understand both global best practices and the Kingdom's unique market dynamics. Whether working in established corporations, startups, agencies, or government organizations, graduates will be positioned to lead marketing strategy and innovation.
What You Will Study
Digital marketing strategy
Master search engine marketing, social media marketing, email campaigns, and digital advertising. Learn to develop integrated digital strategies and measure their effectiveness.
Brand management
Learn to build strong brands, develop brand positioning, create brand identity, and manage brand equity. Understand how brands create value for organizations.
Consumer behavior and insights
Study what motivates consumers, how they make decisions, and how to conduct research to understand target audiences. Learn to translate insights into marketing strategies.
Market research and analytics
Develop skills in research methodologies, data analysis, and market intelligence. Learn to use analytics tools to evaluate campaign performance and identify growth opportunities.
Social media and content marketing
Master content creation and distribution across platforms. Learn community management, influencer marketing, and storytelling techniques to engage audiences.
Integrated marketing communications
Learn to coordinate advertising, public relations, sales promotion, and personal selling. Develop campaigns that deliver consistent messages across channels.
Program Outcomes
When you graduate, you will:
- Understand modern competitive strategies, development processes, consumer research, and distribution channels
- Explore advertising and international marketing in a global context
- Gain real-world experience through a supervised practicum or internship
- Create digital marketing campaigns for real clients using tools such as Google Ads
- Be part of an AACSB-accredited college of business, placing you among the top six percent of business schools worldwide
Program courses
Core courses include:
- Negotiation and Sales
- Social Media Marketing
- Marketing Research in Global Environment
- Digital Marketing
View the entire curriculum and program outcomes in the academic catalog.
Career Pathways
Graduates of the Marketing program are prepared for diverse careers in brand management, digital marketing, market research, and marketing leadership. Saudi Arabia's rapidly transforming entertainment, tourism, retail, and financial services sectors all seek talented marketing professionals. You will be ready to work in agency settings, corporate marketing departments, startups, or launch your own marketing ventures.
This program is part of the College of Business and Digital Innovation. View all programs.
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