Bachelor of Science in Artificial Intelligence in Business and Analytics
Prepare for careers that use data and artificial intelligence to support and inform business decision-making. Build analytic and AI skills in a natural progression, from acquiring and governing data to deploying generative AI and intelligent tools across every business domain.
Program overview
The Bachelor of Science in AI in Business and Analytics prepares students for careers that use data and artificial intelligence to support and inform business decision-making and management. Students build analytic and AI skills in a natural progression: acquiring, transforming, governing, visualizing and interpreting data; uncovering patterns through machine learning; developing predictive and AI-driven models; and deploying generative AI and intelligent tools to make smarter decisions across all business domains.
AI and business analytics skills are in high demand across a wide range of industries including healthcare, sports, marketing, finance, consulting, supply-chain operations and information technology. Students are encouraged to develop expertise in a functional business discipline such as supply-chain management, healthcare management, marketing or finance through elective coursework.
Saudi Arabia's National Strategy for Data and AI positions the Kingdom as a global leader in artificial intelligence. Graduates of this program will be well placed to contribute to this transformation across both private enterprise and government, applying data-driven methods to real business challenges in every sector of the economy.
What You Will Study
Data acquisition and transformation
Learn to acquire, clean, transform and integrate data from multiple business sources. Develop the foundations for every stage of the analytics pipeline.
Data governance and quality
Understand how organisations govern their data assets. Study data quality frameworks, privacy requirements and the policies that ensure responsible data use.
Visualisation and interpretation
Transform data into compelling dashboards and reports. Communicate complex findings clearly to decision-makers using modern visualisation tools and techniques.
Machine learning for business
Uncover patterns in business data using supervised and unsupervised learning methods. Build, validate and apply models to real-world business problems.
Predictive and AI-driven models
Develop forecasting models for demand, risk and performance. Learn to build predictive and AI-driven models that support strategic planning and operational decisions.
Generative AI and intelligent tools
Deploy generative AI and intelligent tools to automate analysis, generate insights and support smarter decision-making across all business domains.
Program Outcomes
When you graduate, you will be able to:
- Acquire, transform, govern, visualise and interpret business data using contemporary tools and methods
- Apply machine learning to uncover patterns and generate actionable business insights
- Develop predictive and AI-driven models that support strategic and operational decisions
- Deploy generative AI and intelligent tools to improve decision-making across business domains
- Evaluate ethical, social and governance considerations and apply responsible AI principles
- Communicate analytical findings clearly to non-technical business audiences
- Apply analytics expertise to a functional business discipline such as marketing, finance, healthcare management or supply-chain management
Career Pathways
AI and business analytics skills are in high demand across healthcare, sports, marketing, finance, consulting, supply-chain operations and information technology. Saudi Arabia's diversification strategy and the Kingdom's investment in digital transformation create exceptional opportunities for graduates who can bridge data, AI and business decision-making.
This program is part of the College of Business and Digital Innovation. View all programs.
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